Trailblazing

The $72/hr lemonade stand

Yup, you read right. A lemonade stand that pulled in an average of $72 per hour. For 3 days, two girls set up their lemonade stand for only 3 short hours each day. And in that 9 hours, they reached their goal of making $650+ to go towards their choir.

They must’ve been charging $5 a glass, right?

Wrong.

These two girls gave their lemonade away. And once you were drinking it they asked politely but confidently for a donation to help support their choir.

The key to making that much money was their product. As soon as you took that first sip, you realized that this lemonade would be worth whatever you chose to donate. And the girls knew that, too. Which made them confident to ask for a donation instead of a set price which would have just put a ceiling on what people would have given.

Create a remarkable product and tap into peoples emotional side (the money you donate will help our choir create beautiful music) and you will be more than likely to succeed.